Pestana CR7 – Pestana CR7 Lifestyle Hotels brand which resulted from an agreement between Dionísio Pestana (Chairman & Owner) and Cristiano Ronaldo, world’s best soccer player on December 2015.
The aim of this new brand is to position the hotels as trendsetters in each location. The brand develops thematic hotel concepts that explore conceptual design options around inspirational ideas like “passion for victory”, “obsession for competitiveness”, “team work and fair play” in a manner that exceeds the sports universe and may apply to business environment and social reality.