THE PESTANA HOTEL GROUP INVESTS IN THE INTERNATIONALISATION OF THE COLLECTION BRAND

Pestana Amsterdam is about to open and work in Madrid is entering its second phase

The largest multinational Portuguese hotel chain has announced the strengthening of its presence in two major European capitals: Amsterdam and Madrid, broadening and internationalising the Pestana Collection Hotels’ portfolio beyond Portugal.

In the Netherlands, the Pestana Amsterdam Riverside Hotel & National Monument is a result of an investment of €40 million, with its opening scheduled as a soft opening in December. The new 5-star hotel is a National Monument, which once served as the New Amstel Town Hall and was subsequently the city of Amsterdam’s Archives. On the banks of the Amstel River and a few minutes walk from the centre, the iconic neo-renaissance style building is one of the neighbourhood’s must-see attractions, and is considered the Dutch capital’s “Latin Quarter”. Acquired by the Pestana Hotel Group in 2014, it was completely renovated, preserving all of its historical elements and recreating a unique, comfortable, luxurious and cosy atmosphere. The property boasts 154 rooms, among which are apartments with distinct spaces and an extraordinary presidential suite. Also noteworthy is the new partnership with Dutch chef Peter Lute, who is at the helm of the cosmopolitan and refined cuisine of the Pestana Collection Hotels’ bar and restaurant, the ARC.

“We have reached another historic milestone at the Pestana Hotel Group, which shows the strengthening of our presence in main European capitals and the commitment to the expansion of the Pestana Collection Hotels brand, the Group’s premium brand, across borders,” says José Roquette, Chief Development Officer of the Pestana Hotel Group.

Investment also extends to the neighbouring Spain, with work on the forthcoming Pestana Plaza Mayor to enter its second phase, extending to Calle Imperial. It should be noted that, in 2015, the Group won the bid for the renovation of the historic Casa de la Carnicería. A 17th Century construction, it was used at the time to supply meat to the city’s shops. As it is over 400 years old, it is a building that has had Cultural Interest status since 1985. The property’s restoration and renovation project respects the architectural values of the space and pays homage to one of the ex-libris of Madrid’s historical centre. The hotel will comprise 70 rooms and is the result of €11 million in investment.

“Our experience in the restoration of historic heritage and adaptation of these buildings into hotels has led us to consolidate our investment in the Collection brand, whose properties embody the renovation of historic spaces into exceptional hotels, making them unique and iconic. The quality and excellence that the Collection brand conveys means that the Group has opted for its international expansion that now starts with Amsterdam and Madrid,” explains José Roquette.

The Pestana Amsterdam Riverside Hotel & National Monument, and the Pestana Plaza Mayor are added alongside the Group’s 4 Collection Properties: Pestana Palace Lisboa Hotel & National Monument, Pestana Vintage Porto Hotel & World Heritage Site, Pestana Cidadela Cascais Pousada & Art District, Pestana Palácio do Freixo Pousada & National Monument.

About Pestana Collection Hotels:

Located in palaces and national monuments, they are true symbols of the country’s historical heritage, characterised by the excellence of the Pestana brand. Each hotel represents the transformation of historic spaces into exceptional hotels, making them unique and iconic. An award-winning selection of 5 properties that feature the best of what the hospitality industry has to offer and that are a result of impressive architectural restoration projects: Pestana Palace Lisboa Hotel & National Monument, Pestana Vintage Porto Hotel & World Heritage Site, Pestana Cidadela Cascais Pousada & Art District, Pestana Palácio do Freixo Pousada & National Monument and Pestana Amsterdam Riverside Hotel & National Monument.

They are synonymous with timeless comfort, elegance and luxury, providing guests with unique experiences. The noble halls decorated with period furniture, timeless artwork, lush gardens and the harmony between the historic and the contemporary are some of the characteristics of the Pestana Collection Hotels.

More than just a service, luxury is, for the brand, the elegance of fine gestures and attention to detail, providing guests with lasting experiences. Hidden treasures, now revealed, offer unique and enriching experiences in historic and extraordinary properties.

About the Pestana Hotel Group:

The Pestana Hotel Group celebrates 45 years in 2017. With over four decades of success, the Group owns and manages around 90 properties in Portugal and abroad, as well as six golf courses, two casinos, three tourism property complexes and 13 Vacation Club projects, with the objective of offering complete and attractive products. In industry and services, Dionísio Pestana’s group participates in the Madeira Development Society, management of the Madeira International Business Centre and in the Madeira Beer Company. Overall, there are eight business areas it operates in: hotels, golf, casinos, tourism real estate, tourist distribution, Vacation Club, industry and services.

In the hotel business, which is its main business, the group operates with four brands: Pestana Hotels & Resorts, Pestana Collection Hotels, Pestana Pousadas de Portugal and Pestana CR7 Lifestyle Hotels. With a presence in 15 countries, it has around 11,000 rooms available in Europe, Africa and America and around 7,000 employees.

As a socially responsible company, it launched the Pestana Sustainability Program: Planet Guest – “We are merely guests of the Planet” – which incorporates all the initiatives that promote PHG’s sustainability. Planet Guest conveys the position of the Group and its employees with regard to the sustainability of the Planet we live in and the focus of PHG on the paramount concern for future generations. Its objective is to create value for the company in the long term, developing its activity with respect for the environment, local communities, employees, customers and all relevant stakeholders in the implementation of its activity.

Enter Pestana’s universe and learn more at www.pestana.com

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